20 - 22 NOVEMBER 2014
KINGS CENTRE, NORWICH

20 - 22 NOVEMBER 2014
KINGS CENTRE, NORWICH

### Judges

A panel of experienced judges with startup and investment experience. They are waiting to see what Norwich can do!

### Schedule

54 Hours of Startup Action. Have you got what it takes?

### Mentors

All our best local entrepreneurs, business & tech leaders are here to guide you along your way. Your success is their success. Make it happen together.

### Sponsors

We have amazing sponsorship from companies and organisations that want to make Norwich a Tech success.

##### Sync the City

#### Build & Launch a Startup in 54 Hours - for fun or profit

Photo by John Fagan

Let’s make it happen together.

Calling all software developers, hackers, designers, entrepreneurs, marketers, students, product managers and business people!

SyncNorwich & UEA are embarking on their most ambitious event yet. Sync the City is a 54 Hour event during which groups of developers, business managers, startup enthusiasts, marketing gurus, graphic artists and more pitch ideas for new startup companies.

You will form teams around those ideas and develop a working prototype and demo, and present to a panel of judges.

This is more than your average Hackathon. It’s a 3 day frenzy of Startup building that could win you and your team up to £7,000 in prizes (£3,000 Judges cash prize, a £1,000 “peoples choice” cash prize and a prize draw for £1,000 worth of business consulting from Adap+ and £2,000 Sales training from Ermine Amies of Sandler Training).

Come and experience what it’s like to work in a tech startup for 3 days - for fun, or maybe even for profit! For some background details about what to expect at the event, see our blog post on Norfolk TechJournal.

Tickets are £25 and they include food and drink for the entire event. For enquiries contact SyncNorwich@gmail.com

### Jon Bradford Managing Director, Techstars

Jon is the Managing Director of TechStars in London. Previously Jon was the co-founder and CEO of Springboard. Jon loves to help start-ups and their founders achieve their true potential. Over the last 2 years, Jon acted as an advisor to many other multi-company accelerators from Montreal to Moscow. Since launching Europe’s first bootcamp accelerator in 2009 - The Difference Engine – he helped to launch Springboard now based in Cambridge and London. In addition, he has also founded ignite100, a re-invention of the Difference Engine, that combines a 13 week accelerator with follow on funding of up to £100k per team and Startup Wise Guys in Estonia, Eleven in Bulgaria and TexDrive in Moscow. In a previous life, Jon trained as an accountant with Arthur Andersen, and subsequently has worked in various start-ups and turnarounds. He has worked in London, throughout Europe, Australia and also the United States.

### James Duez Serial Entrepreneur turned Angel Investor

James is a Serial Entrepreneur turned Angel Investor with a track record in business and technology innovation spanning over 20 years. He is highly experienced, working with international blue-chip organisations and governments. He is drawn to disruptive technology and highly scaleable business models, helping start-ups focusing on both the development and commercialisation of their new technology. Over the past 18 months, James has made investments in a number of early-stage technology businesses including Proxama (proximity mobile), Rainbird (artificial intelligence), Optalysys (high-speed computing) and Cuju Media (viral gaming). James currently holds five board positions, two as Chairman. He is known for being results-driven with a focus on growth and sustainability. He is an evangelist for Norwich's technology scene and a complete Jazz freak.

### Fiona Lettice Professor of Innovation Management, UEA

Fiona Lettice is a Professor of Innovation Management at the Norwich Business School, University of East Anglia and a Visiting Research Fellow at Cranfield University. Fiona is actively researching and writing academic conference and journal papers in the areas of green innovation and supply chain management, social innovation, disruptive innovation, new product development, buyer-supplier relationships and innovative diversity management practices. Fiona teaches on creativity, innovation management, marketing management of new products, knowledge management and PhD research skills.

### Tim O'Shea Investor

Following studying Engineering at Oxford, Tim embarked on a short career in adventure travel and humanitarian aid before returning to the UK to start a series of internet businesses in 2000. The most successful of these was Blurtit, a Q&A Social Network he founded in 2006. Tim’s interest in investment sparked in 2008 after he read the Intelligent Investor, seeing the light he learnt than owning a stock is just like owning your own business with one key difference - you can choose the ones with the best management and economics. Since 2008 his portfolio has significantly outperformed the FTSE 100 and the S&P 500 (and in fact the majority of funds). Tim now manages funds for clients.

### Tom Wood Co-founder, Foolproof

Tom is a co-founder of Foolproof, Europe’s biggest specialist in user experience design. He’s spent twelve years building Foolproof from two people in a Portakabin into a business of 90 people with clients like Sony, Thomas Cook, Shell and the BBC. Before that had a career in brand and advertising at places like Ogilvy and Virgin Money. Tom is deeply committed to the Norwich scene for digital creativity. He is one of the instigators/organisers of the Hot Source meet-up group and has spent years making connections and creating opportunities for start-ups and small businesses in the area. Tom’s professional passion is for customer research and data, particularly for weaving an understanding of people into delightful products and services which in turn create business value.

### KEYNOTE - Emma Swift Tech City

Emma is Manager of Entrepreneur Relations at Tech City, where she is building programmes to support the growth of tech clusters across the UK. She previously worked for Teneo Strategy in New York, advising the CEO office of Fortune 500 companies on strategic communications and government affairs, and supported the company’s move to London in 2012. In addition she held positions within the Northern Ireland Assembly and the US House of Representatives. She holds a masters from the University of St Andrews and lives in South London.

### ENDNOTE - Neil Garner CEO, Proxama

Neil founded Proxama in 2005 (then called Glue4 Technologies). The business focused on creating services that link people and brands using consumer technologies. In 2008, the company was rebranded as Proxama with a focus on the applications of mobile, smartcard and NFC technologies. Neil passionately believes in using emerging technologies to create valuable services for people. Prior to founding Proxama, Neil ran a division of a niche consultancy, Consult Hyperion, where he led the systems implementation teams for a number of ground breaking products including Vodafone’s m-Pesa, MasterCard’s PayPass, Sky and Barclaycard’s SkyCard and American Express Blue card. Neil has a MEng and DPhil from York University and is a Chartered Engineer. Any precious time at home is split between renovating an old property and enjoying life with his wife and three young children.

#### Schedule

Thursday 20th November

- 16:30
- 17:00
- 18:00
- 18:35
- 18:36
- 19:00
- 19:30
- 19:45
- 20:30
- 21:10
- 23:00

- Registration
- Dinner
- Welcome & Keynote Emma Swift, TechCity
- Minute silence - Ollie Towler-Jones
- Overview of the event - rules etc
- 1 minute Pitches
- Voting
- Team Formation
- Overview of available Tools, API's & Data
- Teams start their first tasks
- Close

Friday 21st November

- 8:00
- 9:00
- 12:30
- 13:30
- 13:30
- 18:00
- 19:00
- 23:00

- Open
- Tea & coffee
- Lunch/tea & coffee
- Teams Status update, Call for help, inspire each other
- Mentors officially available
- Dinner/tea & coffee
- After-dinner status reports, call for help
- Close

Saturday 22nd November

- 08:00
- 09:00
- 12:00
- 12:30
- 15:30
- 17:00
- 18:00
- 18:30
- 19:00
- 19:20
- 20:30
- 20:30
- 21:00
- 21:00
- 21:30
- 22:00

- Open
- Tea & coffee
- Lunch/tea & coffee
- Teams Status update, Call for help, inspire each other
- Presentation Prep & Tech & Demo Check
- Mentors assess teams
- Dinner/tea & coffee
- Event open to public (for final pitches)
- Welcome All
- Team Presentations
- Judging
- Endnote - Neil Garner, CEO, Proxama
- Refreshments
- People's choice vote
- Awards Ceremony and Close
- Close

Photo by Tim Stephenson

Photo by Tim Stephenson

Sean Clark

Search & Social Media Marketing Consultant

Ben Riches

Digital Integration Director, Aviva

Ali Clabburn

Managing Director & Founder of liftshare.com

Matt Davey

Co-founder, Everpress

Ermine Amies

Business Development Coach

Juliana Meyer

CEO & Founder at SupaPass

Brian Norman

CTO & Founder at Earthware

Seb Butcher

CTO, Purple Tuesday

Anand Verma

Founder and Managing Director of Brilliant Basics

Ben Taylor

CEO & Co-founder of Rainbird

Paul Russell

Head of Integration & Automation Development at Aviva

Dom Davis

Head of Software Development, RainBird

Sean Radford

CEO & Founder of TrainAsONE

Lauren Hine

Co-Founder & CEO, Zealify

Ha Cole

Enterprise Architect, Microsoft

Marc Hollyoak

Innovation Lead, HP

Valerie Jolliffe

Independent Venture Capital Professional

#### Sponsors

Sponsors

### Norfolk County Council norfolk.gov.uk

### HP hp.com

### NEMODE nemode.ac.uk

### Everpress everpress.co.uk

### Purple Tuesday purpletuesday.com

### Rainbird rainbird.ai

### UEA uea.ac.uk

### SyncNorwich syncnorwich.com

### adaptlowcarbongroup.co.uk

### timstephensonphotography.co.uk

### anglia.sandler.com